Microsoft Looks to Apple

Included in these presentations is a rather telling (but obvious) slide which shows that Microsoft is clearly paying attention to Apple while planning Windows 8. Titled, “How Apple does it: A virtuous cycle,” Microsoft has broken down Apple’s UX/Brand Loyalty cycle and cited its value. Though it’s fairly obvious, the takeaway here is that Microsoft is aiming to give Windows the very same “it just works” status that Apple’s products are known for: